Where a spreadsheet wins
Zero cost, infinite flexibility, and you already know it. If your building has two tenants and you enjoy the spreadsheet, keep it. Taberna exports to CSV so you can leave any time.
Where Airtable wins
Custom fields and views for anything. If you want to model something unusual, Airtable will bend. Taberna won't; it is opinionated about what a building needs.
Where HubSpot wins
Sales pipelines, email sequences, marketing automation at scale. If you are running a leasing operation across many properties with a sales team, that is HubSpot's home turf.
Where Taberna wins
- Vocabulary: units, tenants, shifts, event room, compliance flags. No setup, no 'deal stage' renamed to 'lease'.
- A tenant portal and public storefront pages out of the box.
- An attention feed that says why something needs you, with the math showing.
- Mobile first. The owner is on a phone in the building, not at a desk.